FCB Health network chief executive officer and president Dana Maiman today announced that Denise Lenci and Susan Sudovar have been named executive vice presidents and co-managing directors of Mosaic Group, the network’s full-service payer and market access healthcare agency.
Under Lenci and Sudovar’s stewardship, Mosaic has completely restructured, with the company incorporating data visualiation at the forefront as a core discipline. Additionally, Mosaic has embraced the fundamental principles of customer engagement to enhance the complete ecosystem of managed care communications, including targeted nonpersonal communicatons.
“Susan and Denise have had a tremendous amount of success in a very short time,” said Maiman. “This is a very exciting time for Mosaic and our entire FCB Health family.”
Lenci and Sudovar have also strengthened the agency’s strategic team, adding HEOR specialists, hospital systems experts and decision makers from health plans to their unparalleled roster.
“Sue and Denise have done an outstanding job of modernising Mosaic’s offering to mirror changes in the overall marketplace,” said Tammy Fischer, managing director of specialised agencies for the FCB Health Network. “Payer communications are no longer the account manager ‘slide decks’ of yesterday. Sue and Denise have focused on leveraging analytics and content strategy to tell a story to the diverse customer base that we deal with in the payer access channel of today.”
“This is an exciting time in managed care marketing,” added Lenci. “New FDA guidance has opened the door for more robust data-driven communications between healthcare companies and payers, and other managed care stakeholders. We are building a dynamic suite of strategic and creative resources to help our clients succeed in this new era.”
Previously serving as senior vice president and creative director, Lenci leads the Mosaic Group creative team and oversees creative strategy across all clients and brands. She is focused on bringing strategy to life via innovative communications initiatives across all customer segments and audiences.
“Market access is foundational to the success of our clients’ brands. Healthcare transformation has brought even more complexity to the challenge – broadening the definition of access and changing our key stakeholders and what they need to hear,” said Sudovar. “At Mosaic, we are keeping pace with that change and the new challenges it presents for our clients by crafting innovative and impactful solutions that not only move the market, but also improve patient access to life-changing products. That is incredibly rewarding.”
Sudovar, formerly senior vice president of account services, leads the Mosaic Group account teams and all strategic and tactical initiatives to achieve client access and reimbursement goals. She has led development and implementation of award-winning programs for ACOs, health systems and other sites of care.