FCB Health Network president and CEO Dana Maiman announced today that Stacey Deziel has joined Solve(d), FCB Health Network’s data science, marketing analytics and media offering. Stacey will be overseeing HCP and DTC media strategy, planning and activation as executive vice president, media planning and activation. Benjamin Assor has also joined Solve(d) as director, media activation and will report into Stacey. The new team will infuse a consumer media perspective into the creative process by providing and consulting on media strategy, ultimately driving cross-channel communication within DTC and HCP media. The HCP team at Solve(d), which currently manages more than $100 million in billings, will also report to Stacey.
“Stacey and Ben bring to us their extremely impressive track records in big-brand, multidisciplinary planning, further demonstrating our commitment to harnessing the power of data and ultimately augmenting the Solve(d) team’s consumer and HCP media strategy offering,” said Dana.
Stacey began working at FCB in 1994 and built both the direct marketing and digital media practices during her 14-year tenure. She returns to FCB from Dentsu Aegis Network (DAN), where she spent the last three years overseeing digital activation. Five years prior to DAN, she ran Mastercard integrated media and Pfizer digital media within Carat. Before joining Carat, Stacey served as managing director at MEC, where she oversaw three divisions of AT&T. Her previous pharma experience includes Pfizer, Merck, Alcon, GSK and BMS.
“I am delighted to return home to FCB after an 11-year absence. My new role sits squarely at the nexus of healthcare marketing at the world’s preeminent healthcare agency,” Stacey said. “Powered by the backbone data fueling business intelligence and robust measurement, we comprehensively bring nuanced DTC and HCP communications to life. There is a strong client desire to break down legacy silos between media and creative. By reintegrating consumer media, FCB Health Network is at the forefront of providing the full spectrum of services to clients.”
Benjamin joins Solve(d) after spending nearly his entire career within IPG Mediabrands’ agencies Universal McCann on Johnson & Johnson and Healix Global, leading media strategy across their client portfolio including AstraZeneca and Teva. Assor rejoined the IPG family after a brief engagement at W2O as managing director.
“My position within Solve(d) allows me to work with the phenomenal assets of IPG within healthcare, a category I’ve grown up in. I’m thrilled to be working within the iconic and respected FCB Health Network. Building upon its HCP media expertise and incorporating DTC media will really align overall marketing efforts to the benefit of our clients’ brands,” said Benjamin.