Creative in association withGear Seven

FCB Health and Colin's Hope Join Forces to Stop Potential Future Drownings

Advertising Agency
London, UK
Share initiative aims to raise awareness to unknown drowning symptoms and ways to prevent it altogether
FCB Health is proud to partner with Colin’s Hope, a water safety and drowning prevention organisation formed in August 2008 after 4-year-old Colin Holst fatally drowned in a public lifeguarded pool.

Together, with the launch of, the two groups will be working throughout the month to bring awareness to drowning symptoms that may not be commonly known, while sharing basic water safety information to help prevent drowning.

May is National Water Safety Month, a collaborative national effort to bring attention to aquatic safety. In recognition of this month, FCB Health and Colin’s Hope will strategically promote water safety on all company social media channels, with the hashtag #NotOutOfTheWater.

According to the National Drowning Prevention Alliance, drowning is the #1 cause of unintentional injury–related death in children ages 1 to 4, and the second leading cause for children ages 1 to 14.

The newly launched website aims to be a true resource for parents and caregivers by informing audiences about drowning symptoms that can occur even after leaving water and acknowledging that drowning does not take place solely when submerged. Moreover, the site clarifies proper terminology and dispels myths and misconceptions about drowning, providing parents and caregivers with the most accurate information so that they can act accordingly.
“Drowning is fast, silent, and preventable. This year marks the 10-year anniversary of our son Colin’s death and the launch of Colin’s Hope,” said Colin’s Hope founders Jeff and Jana Holst. “We are proud of all that Colin’s Hope has accomplished in the last decade and are passionately committed to doing all that we can to ensure that no other family loses a child to drowning.  Drowning remains the #1 cause of unintentional injury-related death for children ages 1 to 4 and a leading cause for ages 1 to 14, yet drowning is preventable. Please educate yourselves and change your behaviors to be safer around water. We challenge you to “Be a Water Guardian”. Together, we can achieve the vision of a world where no child drowns.”

Drowning is a complex public health issue that requires a multifaceted prevention approach. This campaign strives to save lives and bring to light that drowning, in most cases, is a silent event, one that can happen quickly and without splashing or calls for help. Drowning can even happen hours later. Parent and caregiver awareness is absolutely necessary to prevent drowning.

“Recognising the impact of the work that we produce, I am very proud of my team for bringing awareness to something that can help save lives. National Water Safety Month is a significant opportunity to roll out cohesive programming to promote water safety, in particular with the startling statistics of child deaths due to drowning,” said Rich Levy, Chief Creative Officer, FCB Health.

FCB Health and Colin’s Hope challenge all parents and adults to be Water Guardians for children.

Learn more about drowning after leaving water and proper water safety by visiting and by taking the Colin’s Hope Water Safety Quiz at
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