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FCB Chicago Hits the Club with a Meow Mix Remix

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Agency worked with Jingle Punks to create remixes of familiar cat food jungle

FCB Chicago Hits the Club with a Meow Mix Remix

The iconic Meow Mix jingle that is forever etched in our minds is making a comeback – with a twist – thanks to FCB Chicago. Consumers are going to get the chance to put their own stamp on the jingle as are musical artists working in a myriad of genres. First up, as you can listen here, is an electronic dance music version by Ashworth. Coming soon is a country version. FCB worked with creative music agency Jingle Punks to source the talent.

Consumers will get the chance to make their own cat music at Meow Mix’s mobile recording studios, which will soon be deployed. On Aug. 13, New Yorkers in Columbus Circle can join country music superstar Kellie Pickler to make their own ode to feline friends by remixing the iconic 30+-year-old jingle. And, it’s all for a good cause. For every jingle recorded, Meow Mix will donate 100 meals to the Food Bank of New York for cats in need.


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Client

Advertiser: Meow Mix

Creative Agency

Art Director: Lauren Loehr, Dan Thorne

CEO: Tina Manikas

Chief Creative Officer: Todd Tilford

Genres: Music & Sound Design, Comedy

Categories: Home, Pet Supplies

FCB US, Fri, 08 Aug 2014 15:50:58 GMT