The FCB Network is off to an excellent start after day one of this year’s Cannes Lions International Festival of Creativity. To date, FCB has had a strong showing, being awarded 11 Lions – which consist of 5 Gold, 2 Silver and 4 Bronze.
FCB Chicago’s 'The Gun Violence History Book
' and 'Most Dangerous Street
,' on behalf of the Illinois Council Against Handgun Violence, was at the forefront of the day’s winning campaigns. 'The Gun Violence History Book' – outlining 228 years of gun violence history in America and intended to be a tool to teach current and future voters how we can stop repeating history – brought home three impressive awards. These included two Gold Lions in Design – Books and Print & Publishing – Publications for Good for Charity / Not-for-profit, and a Silver Lion in Design – Promotional Item Design. 'Most Dangerous Street' – an installation that showcased a week-by-week visualisation of Chicago’s gun violence with emotional audio from victims’ families telling their stories – took home a distinctive Gold Lion in the Design – Data Visualisation category. These are significant achievements for the FCB Chicago office and their clients, and the Festival is just getting started.
Area 23 also had a strong showing on day one, with two campaigns receiving awards, including 'One Word' from The Learning Corp and 'Get Up Alarm Clock' from Eli Lilly and Company:
- Gold: 'One Word' – Pharma – Regulated: Healthcare Professional
- Silver: 'Get Up Alarm Clock' – Pharma – Regulated
- Bronze: 'One Word' – Pharma – Regulated: Healthcare Professional