Wed, 22 Jan 2020 16:09:39 GMT
FCB today announced major leadership updates, promoting three executives within the Chicago office. Fernando Espejel has been named chief technology officer (CTO), while Michelle Stoessel has been appointed chief financial officer (CFO). In addition, Eric Chun has been promoted to EVP, managing director of strategic analytics.
The leadership updates come on the heels of the network’s recent announcement that it would unite its North American offices under a new structure – resulting in Mark Jungwirth being promoted from Chicago CFO/CTO to North American CFO. The promotions reflect the agency’s continued commitment to power its creative work through diversity, technology and data.
“As a creative agency, we remain laser focused on the work and using creativity to solve our clients’ most challenging business problems,” says Kelly Graves, president of FCB Chicago. “Today, truly understanding the problem and getting to the right creative solution requires diversity – of thought and experiences – that goes beyond traditional agency-earned battle scars. Clients will always look to their agency partners to broaden their perspective, but ‘crazy ideas’ become viable solutions far more quickly when they are grounded in strategic rigour and relatable experience. Fernando, Michelle and Eric each bring unique expertise to the FCB Chicago leadership team, but they share a passion for the creative work and the relentless desire to deliver work that solves our clients’ business problems.”
To date, Fernando has been instrumental in elevating the role of digital product design and development, as well as formalising an in-network digital production offering at FCB. He was also a key driver in bringing A.I-assisted editing to clients and new business efforts. Prior to joining the agency, Fernando was on an award-winning mobile team at Walgreens.
Joining Fernando in the C-suite, Stoessel has excelled as the agency’s financial controller for the past 10 years. She has helped drive innovative, forward-thinking compensation models for clients, which in turn, has contributed to FCB’s top- and bottom-line growth.
Additionally, Eric has helped define the role of data within the agency and has helped grow the Chicago office’s 100-plus strategy and analytics team. Prior to FCB, Eric had more than 10 years of experience as a customer intelligence professional and as a management consultant at companies such as Accenture.
“It’s a very exciting time at FCB, promoting three individuals who enhance our creative work in nontraditional ways,” says Andrés Ordóñez, chief creative officer of FCB Chicago. “While technology will never replace creativity, creativity will never be able to live without it. We also need data to create more insightful strategies that lead to stronger creative solutions. I cannot wait to see what these leaders continue to bring to the table as they help us push our creative to the next level.”view more - Hires, Wins & BusinessFCB Chicago, Wed, 22 Jan 2020 16:09:39 GMT