FCB Chicago announces that Fernando Espejel has been promoted to EVP, digital platforms. He will report directly to president and CEO Michael Fassnacht and will oversee all of the agency’s digital offerings, including its social and influencer practices.
Additionally, Jenn Chiang has been promoted to EVP, group strategic planning director. In this role, Jenn will continue to lead FCB Chicago’s customer engagement discipline.
“Fernando has been instrumental in the development of our new proprietary tools that leverage A.I. in assisting the editing process and how we manage content internally, as well as for clients externally,” says Michael Fassnacht, president and CEO of FCB Chicago. “As we continue to pursue our goal of becoming the most technology-enabled creative agency, Fernando’s ability to drive this vision forward in partnership with all departments will be key in making this goal a reality.”
“As the leader of the engagement planning discipline, Jenn has brought in top CX/UX and digital communications talent, and integrated their processes and thinking into FCB’s broader strategic approach,” says John Kenny chief strategy officer of FCB Chicago. “Her ability to seamlessly bring together brand strategy and engagement planning was key in securing new business wins.”