The FCB Network continued its streak of excellence on day two of the Cannes Lions International Festival of Creativity, taking home four wins in the Digital Craft category and three wins in the Industry Craft category. FCB has had a strong showing, with the latest total tallying 18 trophies to date, consisting of 7 Gold, 4 Silver and 7 Bronze.
Today marked another exceptional day for FCB Inferno and Happiness Brussels at the Festival. FCB Inferno’s 'StorySign
,' on behalf of Huawei, achieved a Gold Lion in the category of Digital Craft — UX & Journey Design for its powerful campaign highlighting an app that uses AI to help deaf children read by translating words into sign language. Coupled with yesterday’s wins, the campaign has achieved three trophies to date.
Happiness Brussels’ impactful campaign, 'BlindMeters
,' on behalf of OVK / PEVR (Parents of Road Victims), was honored with its second win of the Festival, taking home a Silver Lion in the category of Digital Craft — Data Visualization. A radical take on texting and driving, 'BlindMeters' turns Google maps into a text editor that allows you to type on any road with a custom-made font that connects to the speed limitations of the road you are typing on and stretches to the exact number of meters you miss when texting and driving.
Day two proved to be another solid day for FCB Chicago, where their work for client Illinois Council Against Handgun Violence was celebrated with more wins, including a Bronze Lion in Digital Craft — Data Storytelling for 'Most Dangerous Street
.' 'The Gun Violence History Book
' also scored big for a second straight day, with a Gold Lion and a Silver Lion in the categories of Industry Craft — Print & Publishing and Industry Craft — Brand & Communications Design, respectively. FCB Chicago also won a Bronze Lion in the category of Industry Craft — Outdoor for the Chicago Public Library Campaign: Frankenstein, Wonderful Wizard of Oz, The Jungle Book, Scarlet Letter, Man in the Iron Mask.