Wed, 19 Nov 2014 10:03:18 GMT
Engen recently launched a retail TV commercial that promises to put ‘the good’ in your morning.
Inspired by Engen’s long-standing brand promise, ‘With us you are Number One’, and the fact that South Africans believe in starting their day well, the ad was developed by FCB Cape Town’s Executive Creative Director Mike Barnwell, Creative Director Aaron Harris, Art Director Janine Caboz and Copywriter David Bassett.
It showcases Engen’s extensive retail offering and reinforces it as the most convenient morning stop. ‘What a Wonderful World’, the famously catchy track by Louis Armstrong, was used to bring the commercial to life and will no doubt have South Africans singing along.
The ad was directed by Kevin Fitzgerald of Egg Films with Left Post Production, Stash Studios and Black Ginger handling post-production.
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Advertiser: Engen Petroleum
Post Production Company: Left Post Production/Stash Studios/Black Ginger
Director: Kevin Fitzgerald
Producer: Jon Ronbeck
Production Company: Egg Films
Artist: Louis Armstrong
Creative Agency: FCB Cape Town
Art Director: Janine Caboz
Copywriter: David Bassett
Executive Creative Director: Mike Barnwell
Strategist: Robin Nixon & Krystal Schroder
Genres: Music performance
Categories: Utilities, GasHelloFCB+, Wed, 19 Nov 2014 10:03:18 GMT