Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

FCB Cape Town Sings a Wonderful World in New Engen Ad

Creative 346 Add to collection

Egg Films' Kevin Fitzgerald channels the Louis Armstrong classic

FCB Cape Town Sings a Wonderful World in New Engen Ad

Engen recently launched a retail TV commercial that promises to put ‘the good’ in your morning.

Inspired by Engen’s long-standing brand promise, ‘With us you are Number One’, and the fact that South Africans believe in starting their day well, the ad was developed by FCB Cape Town’s Executive Creative Director Mike Barnwell, Creative Director Aaron Harris, Art Director Janine Caboz and Copywriter David Bassett.

It showcases Engen’s extensive retail offering and reinforces it as the most convenient morning stop. ‘What a Wonderful World’, the famously catchy track by Louis Armstrong, was used to bring the commercial to life and will no doubt have South Africans singing along.

The ad was directed by Kevin Fitzgerald of Egg Films with Left Post Production, Stash Studios and Black Ginger handling post-production.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Engen Petroleum

Post Production / VFX

Post Production Company: Left Post Production/Stash Studios/Black Ginger

Production Company

Director: Kevin Fitzgerald

Producer: Jon Ronbeck

Production Company: Egg Films

Music

Artist: Louis Armstrong

Creative Agency

Creative Agency: FCB Cape Town

Art Director: Janine Caboz

Copywriter: David Bassett

Executive Creative Director: Mike Barnwell

Strategist: Robin Nixon & Krystal Schroder

Genres: Music performance

Categories: Utilities, Gas

HelloFCB, Wed, 19 Nov 2014 10:03:18 GMT