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FCB Cape Town Hijacks Luxury Property Magazine for K-Way Tents

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Clever use of ad space used in Seeff Property magazine

FCB Cape Town Hijacks Luxury Property Magazine for K-Way Tents

FCB Cape Town created this rather witty campaign to showcase the spectacular and ever-changing views that a K-Way Panorama tent offers campers. 

Published in the December issue of Seeff Property’s luxury magazine, which is being distributed through VIP lounges at various airports as well as with South Africa Airways’ in-flight magazine, Sawubona, the ads were developed for client Cape Union Mart. The Cape Union Mart ads contrasted strongly with other adverts on the page, these for multi-million rand homes versus the affordable tent.

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K-Way Tents
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Client

Advertiser: Cape Union Mart

Creative Agency

Creative Agency: FCB Cape Town

Art Director: Riaan van Wyk

Copywriter: André de Wet

Executive Creative Director: Mike Barnwell

Categories: Sports and Leisure, Outdoor Equipment

HelloFCB, Mon, 12 Jan 2015 14:47:47 GMT