FCB Cape Town created this rather witty campaign to showcase the spectacular and ever-changing views that a K-Way Panorama tent offers campers. 

Published in the December issue of Seeff Property’s luxury magazine, which is being distributed through VIP lounges at various airports as well as with South Africa Airways’ in-flight magazine, Sawubona, the ads were developed for client Cape Union Mart. The Cape Union Mart ads contrasted strongly with other adverts on the page, these for multi-million rand homes versus the affordable tent.