Mon, 12 Jan 2015 14:47:47 GMT
FCB Cape Town created this rather witty campaign to showcase the spectacular and ever-changing views that a K-Way Panorama tent offers campers.
Published in the December issue of Seeff Property’s luxury magazine, which is being distributed through VIP lounges at various airports as well as with South Africa Airways’ in-flight magazine, Sawubona, the ads were developed for client Cape Union Mart. The Cape Union Mart ads contrasted strongly with other adverts on the page, these for multi-million rand homes versus the affordable tent.
Advertiser: Cape Union Mart
Creative Agency: FCB Cape Town
Art Director: Riaan van Wyk
Copywriter: André de Wet
Executive Creative Director: Mike Barnwell
Categories: Sports and Leisure, Outdoor EquipmentHelloFCB, Mon, 12 Jan 2015 14:47:47 GMT