Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

FCB Canada Paints up Edmonton Oilers Fans to Fire up Support for Incoming Season

Creative 223 Add to collection

Real Fountain Tire employees have painted individual letters on their bodies, creating the first ever font made of fans

FCB Canada Paints up Edmonton Oilers Fans to Fire up Support for Incoming Season

As a sponsor of the Edmonton Oilers, Fountain Tire is sharing fans’ passion for their team with their latest campaign from FCB Canada –  Fountain Tire FanBods. Instead of painting your own body in support of the Edmonton Oilers, Fountain Tire employees have donated their own bodies to the fans, allowing them to type and send the Oilers a message of love and support this season using their own naked pride and chests.

Just like body painting you’d find on fans in the stands, real Fountain Tire employees have painted individual letters on their bodies, creating the first ever font made of fans. Fans can go online to FountainTireFanBods.com, where they can create their own cheer to support their hometown heroes using the custom FanBods alphabet.


The campaign includes TV running during Oilers hockey games, online video and a live in-game activation where the FanBods will spell out audience cheers in real-time. Everything drives to FountainTireFanbods.com where fans can create their customised cheer using the FanBods alphabet, then share a GIF directly with the Oilers via Twitter, Facebook and Instagram.

“We’ve defined Fountain Tire’s brand purpose as ‘on this road together’ which is all about being a true partner to customers when it comes to their tires and vehicles,” said FCB Toronto Chief Creative Officer Nancy Crimi-Lamanna. “As supporters of the Edmonton Oilers and their fans, there’s no better way for that to come life than for us to donate our fandom and our bodies - partnering with fans to cheer on our team.”

“FanBods is a way to engage with fellow Edmontonians as a hometown company supporting our hometown team,” said Denise Gohl-Eacrett Director, Brand and Customer Experience at Fountain Tire. “This is just one of the many ways our associates live our brand of being on the road together with customers.”

 

FCB:

Tyler Turnbull – CEO FCB Canada

Chris Perron – VP, Managing Director

Shelley Brown – Chief Strategy Officer

Eryn LeMesurier – Planning Director

John Pace – Group Account Director

Chris Flynn – Account Executive

Nancy Crimi-Lamanna – Chief Creative Officer

Matt Antonello – Group Creative Director

Elma Karabegovic – Senior Art Director

Derek Silveira – Senior Copywriter

Jana Desjardins – Producer

Adrian Bailon – Project Manager

Jenna Yim – VP, Solutions Strategy & Customer Experience

Maia Spetter – Senior Project Manager

Madara Ranawake – Director of Technology

Robert Blayney – Front End Developer

Client:

Kristi Dubeau – General Manager, Marketing

Denise Gohl-Eacrett – Director, Brand and Customer Experience

Tracy Watters – Advertising Specialist

Production:

Brett Blackwell - Director

Michael Corbiere - Executive Producer

Cale McArthur - Line Producer, Joe Media

Editors/Photographers/Audio:

Jon Garafolo – Editor, Radar

Scott Drucker – DOP, Radar

Brian Noon - Freelance Editor at The Empire

Darren - Photographer - Bluefish Studios

ALTER EGO

PIRATE Toronto

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Clubs and Bars, Sports and Leisure

FCB Toronto, Mon, 15 Oct 2018 16:42:21 GMT