FCB Canada announced today that it has been awarded the retail platform mandate from Air Canada. The appointment was effective November 1, 2017. Air Canada’s retail communications will require involvement from all of FCB’s Canada offices, including FCB Toronto and FCB Montreal, which will continue to lead the business. FCB will develop the company’s new innovative global retail platform, which is a critical part of Air Canada’s business.
The new retail mandate marks more than two decades of successful creative business between FCB Canada and Air Canada.
“FCB Canada has had the pleasure of servicing Air Canada for more than 20 years, and this win solidifies the confidence that they have in us to continue our creative partnership moving forward,” said FCB Canada CEO Tyler Turnbull. “I am extremely proud of the FCB team for delivering an organic win, which both expands and strengthens our relationship with Air Canada.”
Andy Shibata, Managing Director, Brand at Air Canada, commented, “We are evolving our agency model and are elevating our brand presence and communications by partnering with best-in-class agencies, leveraging their expertise to complement our team’s robust capabilities. FCB has a proven track record in retail, and we look forward to this expanded relationship.”
“We have a unique momentum in Montreal, and I am extremely thrilled that our team is extending our partnership with Air Canada and leading this new venture,” said FCB Montreal President Samia Chebeir. “Air Canada has been going through a transformation in recent years, and we are incredibly proud to continue to be part of their journey to create more innovative engagement between the airline and its consumers.”
FCB Canada’s robust client growth comes off the heels of having recently won the BMW and Fountain Tire national accounts, as well as being crowned Strategy’s 2017 Digital Agency of the Year for the second year in a row and being the most awarded Canadian agency at the 2017 Cannes Lions Festival of Creativity.