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FCB Buenos Aires Brings the Tastes of Mexico to New Tía Rosa Campaign

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Agency launches tortilla brand in Argentina with spot directed by Maureen Hufnagel

FCB Buenos Aires Brings the Tastes of Mexico to New Tía Rosa Campaign

FCB presents its new campaign for Tía Rosa, the Mexican tortilla brand. The 'Now your home will become a real Mexican restaurant' campaign establishes the new positioning developed for the brand's launch in Argentina.

FCB Buenos Aires, creatively led by Lulo Calió, used humour through different situations in a very Mexican atmosphere. “We are glad to present this first campaign that launches Tía Rosa in our country. A well-known Mexican Brand is now available in Argentinean homes," commented Calió.

“The campaign will have a strong presence in TV and digital. This launch represents a great innovation and evolution to expand the category with new consumption moments. Tía Rosa arrives as the specialist in Mexican food, since Argentinahas more Mexican restaurants than all of South America,” adds Santiago Puiggari, FCB´s President.

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Production Company

AD: Federico Beron

Director: Maureen Hufnagel

Executive Producer: Melina Nicocia

Photographer : Juan Carlos Ferro

Producer: Christian Umbert, Carlos Pascual

Production Company: HACHIKO


Sound Mix: La Casa Post Sound

Post Production / VFX

Colourist: Anahi Piccinin

Motion Graphics: Javier González

Post Production Company: Labaque VFX

Producer: Cynthia Fuentes


Editor: Marcelo Martinez

Creative Agency

Account Executive: Ariadna Traverso

Art Director: Daniel Tomazini

Assistant Producer: Gerónimo Rey

CEO: Santiago Puiggari

Chief Creative Officer: Lulo Calió

Copywriter: Claudio Brutto / Guilherme Branco

Creative Agency: FCB Buenos Aires

Digital Creative: Cruz Mujica / Maira Fabro

Group Account Directors: María Laura De Rosa

Head of TV / Production: Gabriel Lancioni

Producer: Maximiliano Ibarra

Categories: Food, Convenience, Fri, 10 Jun 2016 10:54:09 GMT