The Romanian Ministry of Culture and National Identity, together with the Union of Advertising Agencies in Romania and with the support of the International Advertising Association, the Centre for Excellence in the Image Study and UNARTE, organised a competition of ideas for the logo of the Romanian 1918 Great Union Centennial.
Three agencies entered the contest pro-bono, namely Pastel, FCB Bucharest and Brand New, entering a total of 13 visual identities.
The selection process had two stages. In the first stage, the advertising agencies presented to a jury of experts their proposals and received scores. During the second stage, all Romanians were invited to vote for their favourite logo on website www.centenar.cultura.ro/logo
. The public vote accounted for 25% of the final score.
Saturday, at midnight, the online voting stage to designate the most representative symbol of celebrating the Romanian’s Great Union Centennial was over. Both the jury and the public chose the same logo, designed by advertising agency FCB Bucharest. The logo, called Hora, was chosen as the visual identity for the 1918 Great Union Centennial, which Romania is preparing to celebrate next year. 2nd and 3rd places were also won by FCB Bucharest.
“The proposal was at the top of the jury’s and the public’s preferences, where it gathered 27% of the cast votes. The logo was designed starting from two circles united by the symbol of the infinite. The circles are made up of individual dots which grow and develop. The resulting infinite hora is a live symbol, suggesting shared continuity, resistance and growth,” the Culture Ministry explained.
The logo designed by FCB Bucharest won by a large distance from the next option, which was voted by 16% of the participants.
Claudiu Dobrita, FCB Bucharest Creative Director said,“We started the construction of the logo from the <complete circle> as a symbol of continuity. The circles are composed of dots – symbols of the individuals who, atomized in a whole, make up as a multitude. The infinite Hora is a living symbol. All the dots that grow, as well as the colored and concentric circles and then the symbol of the infinite, send to the visual impression of a popular dance, give dynamism and movement to the logo and suggest increasing growth and continuity – with reference to building a future together” – the creators of the logo describe the symbolic elements.