Adstream
Hobby home page
Soundlounge
Five By Five
adstars
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Ukrainian Edition
  • Middle East edition

FCB Brazil's #7minutes1report Aims to End Violence Against Women

Creative 430 Add to collection
Agency teams with leading newspaper Estado to raise awareness throughout International Women’s Day
FCB Brazil's #7minutes1report Aims to End Violence Against Women

FCB Brazil partnered with Estado, a leading newspaper in Brazil, to raise awareness of the prevalence and severity of violence against women and the importance of speaking up.

And so, to raise awareness of this problem, Estado tweeted one real report of violence against women – using the hashtag #7minutos1denuncia (#7minutes1report) — every seven minutes throughout International Women’s Day.

"The only way to fight violence is by talking about the problem, which is frighteningly prevalent! Estadão's positioning is to promote debate on the subject today in order to create a better future. This action helped mobilize people against this extremely relevant issue," said Joanna Monteiro, chief creative officer of FCB Brasil 

Marcelo Moraes, Estadão's Director of Publicity Marketing, says, “This effort used the power of social media to draw attention to an important issue. It's a different way to approach one of the subjects Estadão has been covering in its editorial content.” 


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: FCB Brazil

Categories: Media and Entertainment, Newspapers

FCB Brasil, Thu, 21 Apr 2016 11:46:27 GMT