FCB Brazil Launches New Production Format for Mother’s Day

In its new and still atypical scenario, FCB Brazil has been working to release various Mother’s Day projects for its clients. Recently, the agency announced its new creative production centre, dubbed FCB Studio and led by Fernanda Geraldini, FCB’s production director.

“The current situation has accelerated the need for advertising agencies to be more agile in producing content. Today, being agile is as important as being creative. And FCB Studio is a step in that direction. Production agility without losing sight of the advertising craft,” comments Ricardo John.

Entitled 'Wait', the Liberty Seguros video focuses on one of the most beautiful periods in a mother’s life; the months of gestation before the baby arrives. The production features a sequence of real photographs of pregnant women at various moments in this very memorable time of their lives. The video is part of the campaign 'Count on Liberty to care for the future of those who matter most'.

For Mother’s Day, Nestlé released the Leite Moça story about a mother and daughter who are connected by a recipe filled with sweet memories. The video shows that homemade sweets can help fill momentarily empty spaces. After all, the delicious sensation of eating a sweet can have an effect similar to being hugged. The production complements the brand’s current campaign, titled 'Everything that can go right, will go right.'

The Brastemp video supports the concept 'Brastemp, without a doubt', which talks about life’s certainties. Throughout their lives, mothers are faced with many doubts. But amidst so many possibilities, one thing is always certain: we must keep going. Brastemp’s Mother’s Day message highlights the inner strength of these women.

For Consul, FCB Brazil launched an inspiration on the brand’s digital platforms; 'Well thought-out celebrations.' In addition to the ideas proposed by the brand, Consul is receiving suggestions for Mother’s Day celebrations and will select and post those that share creative solutions.