Bibiana Saldanha has joined the creative team at FCB Brasil, taking the position of content editor.
With degrees in both journalism from PUC (RS) and social networks from Unisinos (RS), Bibiana’s experience spans seven years in the advertising industry; she has worked with content creation and production, digital advertising, and branding.
In the last two years, Bibiana was content director for the Avon hub at Mutato. Prior to that, she worked at CUBOCC with the C&A Brasil account. Her career also includes stints at agencies such as W3haus, Pereira & O’Dell, and DM9Sul, and she has worked with clients like Jeep Brasil, Fiat Brasil, and O Boticário.
“Bibiana is coming to FCB to leverage the content culture within the Creative team. We don’t want this discipline to be involved only in implementing the concepts. We want to be thinking about relevant conversations for the brands from the very start of our projects, especially when it comes to digital. She will work directly with our creative duos and facilitate integration with strategy and production,” says Anna Martha, executive creative director.