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The merger aims to reinforce online-offline strategy and push forward towards one-stop marketing services

YDM Thailand, a leading service provider of digital marketing solutions in the Southeast Asia region has announced it will acquire FCB BANGKOK, a world-class creative advertising agency. 

The agencies are joining forces to strengthen the organisation in order to become a "one-stop service" marketing service provider for both online and offline marketing. YDM is confident that this collaboration will expand its customer base by 30%.

Tanapon Subsomboon, CEO of YDM Thailand said: "The goal of inviting FCB BANGKOK as part of YDM Thailand is to strengthen the organization under the vision, ‘Drive.Connect.Grow’ by joining digital-marketing knowledge which the company's expertise with the creative experience and knowledge of branding strategies of FCB BANGKOK, which will assist customers step into growth in the digital age and able to meet various all-around needs. FCB BANGKOK has expertise in branding communication, communication strategies, advertising campaign management and professional production and is also an organization with full-fledged team with a strong knowledge base.  Therefore, we believe that this collaboration will lead to mutual exchanges and learning in order to increase marketing competitiveness which will benefit towards customers and brands as well.

"Content that plays a greater role in the future is content that comes with technology and has a form of communication that combines both online and offline because there is no boundary between offline and online in the real world right now. Therefore, when we create a strategy, we have to think of a big picture that requires the synergy between online and offline together, if we get started from the beginning, it should be a better job. That's why we decided to invite FCB BANGKOK to join forces which will allow YDM Thailand to be able to create new O2O (Online-to-Offline) experiences including marketing strategy design or business solutions which meet the needs of customers completely. It's the new form of marketing which combines together very well.”

Tutiya Disphanurat, managing director of FCB BANGKOK said: "Joining forces with YDM Thailand is to strengthen us and to make our services complete, and it is also to allow customers to access to our marketing campaign. Previously, we found out that some customers contact with their agencies by considering from specific expertise. Therefore, this collaboration will be able to meet the needs of customers in a comprehensive manner because it is a collaboration of agencies with expertise in both creative and digital marketing. In the past year, the company had revenue of over 100 million Baht, and after the collaboration, the company aims to grow together with YDM Thailand at 30%. 

"FCB BANGKOK's main goal is to create a free form of business solution to meet the needs of customers in each business with different needs which will result in ideas for solving problems for customers from all directions, with no need to separate between online or offline anymore."

Regarding the tendency of the advertising business in 2019, Tutiya revealed that more advanced technology will be utilised, such as AI (Artificial Intelligence) to purchase advertising media, or the utilisation of chatbots to provide services to customers. These advanced technologies will allow agency business to provide service and spend budget more effectively, consistent with the financial growth in digital advertising industry that is constantly increasing. Advertising spending in 2018 is estimated to be worth over 8.9 billion Baht*.

* Digital Advertising Association (Thailand) (DAAT)

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FCB APAC, Wed, 16 Jan 2019 11:30:06 GMT