Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

FCA Australia Re-Appoints Cummins&Partners to Jeep, Fiat and Alfa Romeo

Hires, Wins & Business 68 Add to collection

The agency has retained the Jeep and Fiat brands whilst adding the Alfa Romeo brand to their remit

FCA Australia Re-Appoints Cummins&Partners to Jeep, Fiat and Alfa Romeo

FCA Australia has appointed Cummins&Partners as their strategic and creative partner after an extensive competitive pitch, extending an almost decade-long partnership. The agency has retained the Jeep and Fiat brands whilst adding the Alfa Romeo brand to their remit. 

The re-appointment comes at a transformative stage across FCA Australia’s brand portfolio as they relaunch, focusing on rebuilding consumer trust and changing the way they do business across Australia.

Says FCA Australia director of marketing communications, Tom Noble: “There were really solid and strong responses from all of the agencies involved in the pitch process, but Cummins&Partners’ strategy, creative thinking and long term relationship with FCA ultimately won the day.

There’s a great opportunity for Jeep, Alfa Romeo and Fiat in Australia. Jeep is iconic and we know we need to rebuild trust in this brand. Alfa Romeo and Fiat are over 100 years old each; they are part of the fabric of the automotive industry.

Jeep, Alfa Romeo and Fiat are iconic brands with bold personalities and we look forward to building creative campaigns that resonate with Australians and drive real results for our business.”

Says Chris Jeffares, Cummins&Partners CEO: “Jeep was a foundation client for us almost 10 years ago and we are proud of the distinctive and effective creative work we did. We look forward to working with them again to help rebuild consumer trust in Jeep and create more awareness around Alfa Romeo and Fiat in Australia.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

Cummins&Partners Melbourne, Wed, 04 Mar 2020 23:01:27 GMT