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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

F&B Asks 'Where the #@!* is the Bus?'

17/03/2014
Advertising Agency
Gothenburg, Sweden
30
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Public transport gets expletive-filled app from Forsman & Bodenfors

People love to complain about public transportation, just like bad weather or taxes. Sometimes there is some truth to the criticism, sometimes it’s unfair. To show that Swedish public transportation provider Västtrafik does everything in its power to keep people informed even when things go wrong, they decided to address a common question when traffic is late: “Where the #@!* is the bus?”. The solution was a tool suitably named “Where the #@!* is the bus?”. It’s an app that show where the bus is when it's not on time. To launch the app Forsman & Bodenfors created a commercial that uses a well known situation for commuters, but in a different setting.


Credits
Agency / Creative
Work from Forsman & Bodenfors
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