Swedish singer Anna Leone - signed to Believe's in-house label - provides the soundtrack to this heartfelt new spot from McDonald's in France, created by TBWA\Paris.
The spot sees a father searching the city for his son, and features the beautiful track 'My Soul I'. The track is taken from Anna's debut EP 'Wandered Away', out now on AllPoints.
Watch the clip below, or head to believesync.com for more.