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Father and Son Have a Different Kind of Talk in Prostate Cancer UK Spot

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BBH London & Outsider encourage dads to take action to prevent prostate cancer for Father's Day

Father and Son Have a Different Kind of Talk in Prostate Cancer UK Spot
By 2030, prostate cancer is set to become the most common cancer overall in the UK. As part of their “Ten Years to Tame” strategy, Prostate Cancer UK needed to hit ambitious fundraising and awareness targets in a highly competitive charity landscape. 

This challenge is further amplified by the lack of conversation and understanding of prostate cancer. While prostate cancer affects as many men as breast cancer does women, it receives a fraction of the donations and share of conversation.

Prostate cancer isn’t part of 45 year old blokes' conversations, so BBH London needed to find an insightful and ownable way to get into those pub chats. But fear mongering will only make them suppress and ignore the message. The agency needed to use an entertaining language to deliver a serious message.  

The agency took the classic father/son chat and subverted it: From being about the coming of age of a young man as he approaches sexual readiness to being about the coming of age of a middle aged man as he faces sexual (and overall) mortality. Flipping the father/son roles gives the humour and pathos needed to encourage men to take action. 
Prostate Cancer - Coming of Age
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Business Director: Holly Ripper

Post Production / VFX

Post Production Company: Finish

Producer: Charles Gillett

Colourist: Paul Harrison

Flame: David Clifton

Creative Agency

Creative Agency: BBH London

Strategist: Gail Anderson

Strategy Director: Idelson

Account Management: Selina Strasburger

Producers: Michelle Kendrick

Assistant Producer: Angus Lees

Creatives: Sara Sutherland, Ash Hamilton

Production Company

Production Company: Outsider

Director: James Rouse

Executive Producer: Benji Howell

DOP: Richard Mott


Sound Design: Factory

Sound Engineer: Jon Clarke/Tom Joyce


Edit Company: Work

Editor: Bill Smedley

Edit Assistant: Ellie McNaughtan

Genres: Comedy

Categories: Corporate, Social and PSAs, Health

BBH London, Mon, 20 Jun 2016 10:21:51 GMT