Father and Son Bond in a Twist on 'Back to School' Time for Best Buy

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Directed by Arni Thor Jonsson, the campaign from Union Creative plays with the perennial theme
Father and Son Bond in a Twist on 'Back to School' Time for Best Buy

It's back to school time! We're all familiar with the usual advertising fare this time of year brings, but this Canadian ad is a bit different. 

Arni Thor Jonsson kicks off the end of summer with Union Creative and Best Buy, telling a story of father-son bonding ahead of the new school term.

video
Best Buy - Arni Thor Jonsson
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Genres: People, Storytelling

Categories: Computers, Consumer Electronics

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