MullenLowe Lintas Group
Tue, 12 May 2020 12:23:16 GMT
Fastrack has taken it up a notch after their successful series of videos under the #StayTheFIn, by documenting the significant change in their TGs behaviour with this new 'What You Heart Now' video.
Ayushman Chiranewala, marketing head at Fastrack, said: “With the campaign 'What you Heart Now' the brand laurels the attitude of never letting any situation inhibit the spirits of the youth. The Young, Outgoing, Adventurous souls have made staying indoors happening and fun. Within the four walls of home, they continue doing what they are passionate about, be it socialising over group video calls, acing their Coffee making skills or making TikTok videos. To ensure we connect further to our audience, we have been encouraging them to share their in-house stories with us and tell us what their heart calls out for.”
- Ayushman Chiranewala
Commenting on the campaign idea, Puneet Kapoor, regional creative officer at Lowe Lintas, said: "The youth is the fastest to adapt and accept the new-normal of how our lives have changed through these lockdown times. The tsunami of fabulous content created in the last 40 days stands testimony to this. What one’s heart desires and how we’ve adapted in these times, has found such numerous expressions and that’s exactly where a Fastrack idea property of #WhatYouHeartNow sits. Kudos to the Shiv-Deepesh team at Lowe to have pulled this quirky content piece amidst the lockdown."
- Puneet Kapoorview more - Creative
Client: Kalpana Rangamani, Ayushman Chiranewala, Pooja Sharma, Anne Chacko, Kirti Verma and Anuja Salvi
Agency: Lowe Lintas Bangalore
Creative: Puneet Kapoor, Deepesh Rajani, Shiv Parameswaran, Richa Jain, Bobby Thomas and Fredy Jackson
Account Management: Sonali Khanna, Bhupender Agarwal, Radhika Bhattacharya and Ritisha Mondal
Planning Team: Kishore Subramanian, Easo John and Namrata Sukumar.
Director: Shiv Parameswaran
Production House: Lin Production