Launches stop-motion digital ad campaign from Arnold Worldwide
SolarCity, the US’ No. 1 solar power provider, chaired by Elon Musk, has just launched a stop-motion digital ad campaign by Arnold Worldwide. 'How Power Gets to You,' targeting homeowners who may want to go solar, departs from the typical 'dirty versus clean energy, cost versus savings' route for a new approach.
Fossil fuel production is an incredibly complex process that spans hundreds of millions of years, thousands of miles and often-redundant infrastructure. In stark contrast, solar energy goes from the sun to the panels on a roof, reaching appliances in the home in about 8 minutes.
'How Power Gets to You' presents consumers with the facts on fossil fuel and solar energy processes – up close and in painstaking detail, step by step – and then leaves viewers with a simple question: which makes more sense to you?