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Fashion Stylist Law Roach Takes You Through A to Z of eBay’s Authenticity Guarantee

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Produced by JOJX, the film is co-directed by NotReal, Lindsay Sunada, and Jackson Morton

Fashion Stylist Law Roach Takes You Through A to Z of eBay’s Authenticity Guarantee

eBay launched 'A is for Authenticity', a short film narrated by celebrity fashion stylist Law Roach. The video showcases some of today's most covetable handbags as Roach narrates alongside a series of A to Z visuals, giving shoppers an inside look at eBay's Authenticity Guarantee service for luxury handbags. Produced by JOJX, the film is co-directed by NotReal, Lindsay Sunada, and Jackson Morton. 

Previously available for sneakers and luxury watches, eBay expanded its Authenticity Guarantee service to handbags in June 2021 as eBay's luxury sales hit an all-time high with a 30% YoY increase. The service has significantly changed the way people buy and sell luxury items by leaving nothing up to chance, and to-date, eBay has authenticated more than 1 million items across sneakers, watches and handbags.

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EBAY

MGR, CONSUMER COMMUNICATIONS: Samantha Zola

SR MGR, DIG & SOCIAL MEDIA/COMMUNICATIONS: Briana Gardner

AGENCY: Edelman

SR VP: KRISTIN OKE

SVP, GROUP CREATIVE DIR: BENGT ASPLUND

SR PRODUCER: DEREK GANNON, MELANIE DIPIETRO

SR ART DIRECTOR: KALEAH HORTON

CREATIVE PRODUCER: REBECCA JEAN-LOUIS

PRODUCTION: JOJX

CO-DIRECTOR: LINDSAY SUNADA, NOTREAL, JACKSON MORTON

LINE PRODUCER: BRENDA BLAIR

DP: STACY TOYAMA

PRODUCTION DESIGNER: GARY MATTESON

PARTNER/EXEC PROD: JACKSON MORTON, JOE CARE, PEDRO ARAGAO DE OLIVEIRA

1ST AD: MIKE PARZIALE

EXECUTIVE PRODUCER: ROBERTO CONNELLY

CREATIVE & ART DIR: VALERIA MOREIRO

PRODUCER: LUCILA MANSUR

CREATIVE & ANIMATION DIR: MILTON GONZALEZ

JOJX, Tue, 14 Sep 2021 06:59:00 GMT