Fashion Brand Celio's New Campaign is an Ode to All 'Boys'

In a collaboration with Nicholas Berglund director James F. Coton and French production house Phantasm, fashion retail brand Celio returns with a rhythmic ad addressed to all men - set to Lizzo's song 'Boys'.

James F. Coton started as an art director for production companies like Canal+, TF1, M6. Now he directs for various brands looking for his as electric, vibrant and colourful style. He loves to play with editing, music and light to give his films something strong and coherent. And this campaign for Celio is no exception. Check it out below.