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Fashion Brand Bottega Veneta Shares the Love for Italian Artisans in Festive Campaign

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Publicis Italy and Le Pub launch 'Bottega for Bottegas' project

Fashion Brand Bottega Veneta Shares the Love for Italian Artisans in Festive Campaign

Publicis Italy and Le Pub have launched a festive campaign for fashion house Bottega Veneta called ‘Bottega for Bottegas’

Celebrating the concept of creative community, the brand is bringing together a roster of bottegas, specialising in products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper.

The project includes an offline campaign — with products from these bottegas on display in Bottega Veneta stores in Italy, and an advertising campaign across Milan — and an online presence.



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Credits
Publicis Italy / Le Pub

Bruno Bertelli : Global CCO Publicis Worldwide

Cristiana Boccassini : CCO

Mihnea Gheorghiu : Co-CCO

Costanza Rossi : Creative Director

Sandra Bold : Global Creative Director

Marie Poumeyrol : Art Director Supervisor

Francesca Zazzera : Chief Production Officer

Mariella Maiorano : Global Producer

Tania Dal Pra : TV Producer

Giada Salerno : Client Service Director

Benedetta Virga : Client Service Director

Elisa Tanganelli : Account Supervisor

Vittorio Cafiero : Senior Project Manager

Categories: Retail and Restaurants , Retail Stores

Publicis Italy, Tue, 21 Dec 2021 09:11:57 GMT