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Fantasy Creatures Fight Assimilation in Colourful Claud Music Video 'Gold'

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Newly-signed Durable Goods director Christina Xing helmed the colourful riot

Fantasy Creatures Fight Assimilation in Colourful Claud Music Video 'Gold'

Venice, CA-based production company Durable Goods director Christina Xing leads a cast of colorful creatures, including singer-songwriter Claud, through painfully frustrating assimilation classes they ultimately reject in the whimsical music video 'Gold,' out of production company SIMIAN. Between vignettes of skirting etiquette classes, proper posture and dress code, each ‘creature’ ultimately learns to assimilate into the system--save for Claud, who celebrates flunking the program with a ‘You Tried’ cake before ultimately leading the class in messy rebellion. 

Coupled with hand-drawn graphics, neon pastels and equally bright characters, Christina captures in ‘Gold’ the young struggle to stand out, loud and proud, against an establishment determined to tame.

Christina recently signed with Durable Goods for US commercial representation. Studying filmmaking and perfecting her craft from a Gen Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from top brands including Tinder, Budweiser, Snapchat and Crayola, and from music labels such as Sony Music and Terrible Records. Her work has been recognised in such top outlets as Paper Magazine, Billboard, the FADER, Refinery 29, TIDAL"S: Video of the Week, OUT Magazine, The Gay Times, and more. She most recently won the award for Best Music Video at NFFTY in 2019, and has screened at several Oscar-qualifying film festivals all over the world.

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Director: Christina Xing

Producer: Jeremy Ivory-Chambers

DOP: Gus Bendinelli

Grips/AC's: Shane Bagwell, Will Noyce


Production Designer: Jamie Weiss

Art Director: Alex Fowler

HMU/Stylist: Daisy Cornejo

HMU/Stylist Assist: Roxy Sorkin

Production Company: SIMIAN.LA


Editor: Christina Xing, Will Noyce

Colorist: Gus Bendinelli

Credit Designs: Claud

Opening song composed by: August Mez

SFX: August Mez


Claud: Claud

Madame De (Teacher): Dylan Roman

Toothfairy: Daisy Cornejo

Aquaman: Shannon Hafez

Witch: Sade Keinu

Sideline Star: Angela Ricciardi

Categories: Music video, Short Films and Music Videos

Press Kitchen, Thu, 15 Oct 2020 16:47:36 GMT