Fantasy and Friendship in This Whimsical EuroMillions Spot from Belgium
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Paul's won the lottery and he can't wait to share his happiness in this quirky spot from TBWA Belgium, Czar Belgium and Ambassadors
How would you spend your jackpot win? For EuroMillions winner Paul, it’s now all about what makes him truly happy - sharing with his human and doggy friends.
Created by TBWA Belgium, Czar Belgium and Ambassadors ahead of Friday’s 130,000,000 euro jackpot, Euromillions’ new campaign ‘Make Everybody Happy’ shows well-known millionaire Paul spending his money in a new way.
From surprising his scout team with a pop-up castle to installing a roller coaster that cuts out traffic jams for fellow commuters, nothing is too outrageous.
EuroMillions | Make Everybody Happy from Ambassadors on Vimeo.
Visual Effects are seamlessly integrated into live-action by creative production studio Ambassadors, with a focus on larger-than-life objects showing the jackpot’s massive impact on winners and everyone around them.
Will Jeffers, Head of Visual Effects, Ambassadors: “We’ve all dreamt of what we’d do if we won the lottery, so it was fun bringing these wild ideas to life in VFX. How do you grow a pop-up tent into a full-blown castle? And combine drone footage with a CG rollercoaster? These were all questions we had to answer in creating this wonderful world of wins.”
The 45-second campaign is rolling out in Belgium this week across TV and online.
Client: Nationale Loterij EuroMillions – Joke Vermoere, Mieke Vandenbossche, Lauranne Goffaux
Agency: TBWA Belgium
Creative Director: Jeroen Bostoen
Creatives: Yves Van Hacht, Ruben De Praetere
Accounts: Hadoum Ghassab, Nancy Vanlerberghe, Catherine Hamers, Carole Hayard
Agency Producers TBWA/MAKE: Mieke Vandewalle, Cindy De Mooter
Agency Post Producer TBWA/MAKE: Geneviève Paindaveine
Sound TBWA/MAKE: Gwenn Nicolay, Jan Pollet
Production Company: Czar.be
Director: Jeroen Mol
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
DOP: Alexander Melman
Editor: Jeroen Mol
Post Producer Czar: Bieke De Keersmaecker
VFX Company: Ambassadors
Producer: Sophie van Kooten
Colorist: Matt Hare
VFX Supervisor: Jeroen van Berkel
VFX Artists: Dennis de Linden, Melissa van het Spijker, Stephen Pepper, Jeremy Verf
3D Supervisor: Ivor Ribeiro da Silva
3D Artists: Jonathan Krijgsman, Robin van As, Ralph Meijer, Jeroen Cloosterman, Jeroen Hoolmans, Alexander van Buggenum
Genres: Visual VFX, Storytelling
Categories: Gambling, Sports and LeisureAmbassadors, 6 months ago