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Fantasy and Friendship in This Whimsical EuroMillions Spot from Belgium

Creative 571 Add to collection

Paul's won the lottery and he can't wait to share his happiness in this quirky spot from TBWA Belgium, Czar Belgium and Ambassadors

Fantasy and Friendship in This Whimsical EuroMillions Spot from Belgium
How would you spend your jackpot win? For EuroMillions winner Paul, it’s now all about what makes him truly happy - sharing with his human and doggy friends. 

Created by TBWA Belgium, Czar Belgium and Ambassadors ahead of Friday’s 130,000,000 euro jackpot, Euromillions’ new campaign ‘Make Everybody Happy’ shows well-known millionaire Paul spending his money in a new way.

From surprising his scout team with a pop-up castle to installing a roller coaster that cuts out traffic jams for fellow commuters, nothing is too outrageous.

EuroMillions | Make Everybody Happy from Ambassadors on Vimeo.

Visual Effects are seamlessly integrated into live-action by creative production studio Ambassadors, with a focus on larger-than-life objects showing the jackpot’s massive impact on winners and everyone around them. 

Will Jeffers, Head of Visual Effects, Ambassadors: “We’ve all dreamt of what we’d do if we won the lottery, so it was fun bringing these wild ideas to life in VFX. How do you grow a pop-up tent into a full-blown castle? And combine drone footage with a CG rollercoaster? These were all questions we had to answer in creating this wonderful world of wins.”

The 45-second campaign is rolling out in Belgium this week across TV and online.

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Client: Nationale Loterij EuroMillions – Joke Vermoere, Mieke Vandenbossche, Lauranne Goffaux


Agency: TBWA Belgium

Creative Director: Jeroen Bostoen

Creatives: Yves Van Hacht, Ruben De Praetere

Accounts: Hadoum Ghassab, Nancy Vanlerberghe, Catherine Hamers, Carole Hayard

Agency Producers TBWA/MAKE: Mieke Vandewalle, Cindy De Mooter

Agency Post Producer TBWA/MAKE: Geneviève Paindaveine

Sound TBWA/MAKE: Gwenn Nicolay, Jan Pollet


Production Company:

Director: Jeroen Mol

Executive Producer: Eurydice Gysel

Producer: Maarten De Sutter

DOP: Alexander Melman

Editor: Jeroen Mol

Post Producer Czar: Bieke De Keersmaecker


VFX Company: Ambassadors

Producer: Sophie van Kooten

Colorist: Matt Hare

VFX Supervisor: Jeroen van Berkel

VFX Artists: Dennis de Linden, Melissa van het Spijker, Stephen Pepper, Jeremy Verf

3D Supervisor: Ivor Ribeiro da Silva

3D Artists: Jonathan Krijgsman, Robin van As, Ralph Meijer, Jeroen Cloosterman, Jeroen Hoolmans, Alexander van Buggenum

Genres: Visual VFX, Storytelling

Categories: Gambling, Sports and Leisure

Ambassadors, Tue, 04 Feb 2020 16:09:56 GMT