Fantasy and Friendship in This Whimsical EuroMillions Spot from Belgium

Creative 358 Add to collection

Paul's won the lottery and he can't wait to share his happiness in this quirky spot from TBWA Belgium, Czar Belgium and Ambassadors

Fantasy and Friendship in This Whimsical EuroMillions Spot from Belgium

How would you spend your jackpot win? For EuroMillions winner Paul, it’s now all about what makes him truly happy - sharing with his human and doggy friends.

Created by TBWA Belgium, Czar Belgium and Ambassadors ahead of Friday’s 130,000,000 euro jackpot, Euromillions’ new campaign ‘Make Everybody Happy’ shows well-known millionaire Paul spending his money in a new way.

From surprising his scout team with a pop-up castle to installing a roller coaster that cuts out traffic jams for fellow commuters, nothing is too outrageous.

EuroMillions | Make Everybody Happy from Ambassadors on Vimeo.

Visual Effects are seamlessly integrated into live-action by creative production studio Ambassadors, with a focus on larger-than-life objects showing the jackpot’s massive impact on winners and everyone around them.

Will Jeffers, Head of Visual Effects, Ambassadors: “We’ve all dreamt of what we’d do if we won the lottery, so it was fun bringing these wild ideas to life in VFX. How do you grow a pop-up tent into a full-blown castle? And combine drone footage with a CG rollercoaster? These were all questions we had to answer in creating this wonderful world of wins.”

The 45-second campaign is rolling out in Belgium this week across TV and online.