Eli Sverdlov has just finished the first of two spots for the new 'Never Say No To Fun' campaign for Fanta in Israel. 

 

The film documents the story of personified Fanta bubbles inside the bottle trying to pass some time in their not so busy schedules. Their choice of entertainment during the piece is to play a spot of poker. 

 

All of this becomes a little too tedious for one grumbling bubble who seemingly appears to be saying no to fun. He eventually gets his comeuppance, much to the amusement of his fellow orange comrades. 

 

The intention was to make the film as absurd as possible… And it looks like Eli may have just succeeded.

 

Eli Sverdlov is repped by Independent (http://www.independ.net/) in the UK and BRW (http://www.brwusa.com/) in the US.

Credits

 

Production company: OG

Director: Eli Sverdlov

Producer: Gilad Shneider

DOP: Toby Hochstein

Editor: Dedan Uziel

Post production: Broadcast

Agency: Geler Nesis Publicis