Eli Sverdlov has just finished the first of two spots for the new 'Never Say No To Fun' campaign for Fanta in Israel.
The film documents the story of personified Fanta bubbles inside the bottle trying to pass some time in their not so busy schedules. Their choice of entertainment during the piece is to play a spot of poker.
All of this becomes a little too tedious for one grumbling bubble who seemingly appears to be saying no to fun. He eventually gets his comeuppance, much to the amusement of his fellow orange comrades.
The intention was to make the film as absurd as possible… And it looks like Eli may have just succeeded.
Production company: OG
Director: Eli Sverdlov
Producer: Gilad Shneider
DOP: Toby Hochstein
Editor: Dedan Uziel
Post production: Broadcast
Agency: Geler Nesis Publicis