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FanDuel Welcomes Sports Fans Home for the NFL Season

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BBH New York and Arts & Sciences director Mike Warzin bring NFL players, coaches and even a falcon together to help fans enjoy games

FanDuel Welcomes Sports Fans Home for the NFL Season

FanDuel, the premier gaming destination in the United States, and its agency of record, BBH NY, are launching a new national campaign to promote the NFL season.

While everyone else has been celebrating the return of sports, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for.

That’s the premise of the What Could Be Simpler? campaign from FanDuel and BBH NY, which suggests that you’d have to go to some pretty extreme lengths to make betting on this season’s games any easier than with FanDuel. Directed by Mike Warzin of Arts & Sciences, the flight of entertainingly off-beat ads explores other ways FanDuel might simplify fantasy sports and sports betting, going so far as to hire former NFL players, coaches and even a falcon to streamline the experience. 

In one ad, Hall of Famer Orlando Pace literally helps you place your bet using your own hand, while in another we see Former Patriots All-Pro nose tackle Vince Wilfork minimising risk on game day by trying all your food for you. Other spots include an odd couple featuring coach Jeff Fisher and his new buddy Tony, and a scarier than ever James Harrison.

Slated to run throughout the NFL season, the campaign highlights FanDuel’s simple-to-use product in a series of seven unique 30-second spots and complementary social and digital content.

This campaign from FanDuel - with its engaging demeanor, big-name NFL stars, and cinematic technique - signals the sports-tech brand’s ability to stand out as an entertainment company and category leader in a cluttered marketplace.

“There is a ton of pent up demand and excitement for football coming back, especially given how challenging the last few months have been. So, we centred our campaign this season around how easy-to-use FanDuel is, in the only way we know how – by being absurdly focused on fans." - Mike Raffensperger, FanDuel CMO.

“We loved working with FanDuel and helping them stand out as an absurdly fan-focused sports entertainment company. And selfishly, it was one of the most fun and rewarding projects that I’ve been involved within years.” - Jonathan Mackler, BBH NY executive creative director/head of creative.

Find more videos from the campaign here


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Agency 

Agency: BBH NY

Chief Creative Officer: Rafael Rizuto

Executive Creative Director/Head of Creative: Jonathan Mackler

Creative Director/CW: Scott Cooney, Steve McElligott

Creative Director/AD: Diego Fonseca, Jerome Marucci

Brand Designer: Lukas Weber

Managing Partner: L Parker Barnum

Account Director: Shana Honig Horowitz

Account Supervisor: Dylan Roley

Head of Production: Brooke Kaylor

Senior Content Producer: Shelley Giera

Head of Planning: Tom Callard

Strategy Director: Helene Dick

Strategist: Dylan Fauss

Director of Business Affairs: Librado Sanchez

Client 

Client: FanDuel

Chief Marketing Officer: Mike Raffensperger

Executive Creative Director: Steven Giraldi

VP Communications & Brand Strategy: Simon Kennedy

VP Integrated & Product Marketing: Kelley Walker

Associate Creative Directors: Keith Wasser, Edgar Gallardo

Creative Operations Manager: Lindsey Cook

Production

Production Company: Arts & Sciences

Director: Mike Warzin

Director of Photography (US): Max Goldman

Director of Photography (CDN): Trent Opaloch

Executive Producer: John Benson

Line Producer (US): Terri Shafirov 

Line Producer (CDN): Kelly King

Editing

Edit Company: MackCut

Editors: Ian MacKenzie & Dave Koza

Assistant Editors: Cooper McLane & Zoe Newman

Executive Producer: Gina Pagano

VFX

VFX/Finishing: Blacksmith

Senior Flame Artist: Danny Morris

Producer: Tina Chen

Colour

Colour Grade: Company 3

Colourist: Tim Masick

Senior Producer: Kevin Breheny

Sound

Sound Design/Mix: MackCut & Sound Lounge

Mixer/Audio Engineer: Sam Shaffer & Tom Jucarone

Talent

Celebrity Talent: WME / IMG

Director, Licensing: Brett Weiss

Genres: Comedy, People, Dialogue

Categories: Gambling, Sports and Leisure

BBH New York, Tue, 06 Oct 2020 11:47:21 GMT