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Famous Movie Cars Star in Walmart's Online Grocery Pickup Ad

Creative 751 Add to collection

Scooby Doo's Mystery Machine, the Batmobile and Lightning McQueen star in this fun spot from the Publicis Groupe agency W

Famous Movie Cars Star in Walmart's Online Grocery Pickup Ad
Hollywood's most famous cars are the stars of Walmart's first national US campaign for its online Grocery Pickup service. Created by Publicis Groupe's dedicated Walmart agency W, the campaign launched during the Golden Globes. 

According to a press release from Walmart, the brand worked with various Hollywood studios to gain access to cars such as the DeLorean from Back to the Future, the Ecto-1 from Ghostbusters, Scooby Doo's Mystery Machine and Dumb and Dumber's Mutt Cutts Van. The vehicles used in the spot are replicas but, according to Walmart, having access to the studios meant they "looked just like what our customers knew from the films". 

Check out the spot below. 


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Music

Music Production: Beacon Street

Producer: Leslie DiLullo

Production Company

Director: Wayne McClammy

Executive Producer: Mino Jarjoura

Producer: Rick Jarjoura

Production Company: Hungry Man LA

Post Production / VFX

Colourist: Adam Scott

Post Production Company: The Mill

Producer: Liza Kerlin, Anastasia Von Rahl

Offline

Edit Assistant: James Bird, Ryan Stacom, Dana Maddox

Edit Company: Union Editorial

Editor: Christjan Jordan

Executive Producer: Caryn Maclean

Managing Partner: Michael Raimondi

Producer: Dani DuHadway, Beth Fitzpatrick

Creative Agency

Account Management: Kaki Pope

Associate Creative Director: Peter Defries, Alan Wilson

Associate Producer: Samantha Berry

Chief Creative Officer: Donnell Johnson

Creative Agency: Publicis NY

Creative Director: Alex Braxton, John Bellinger

Director of Integrated Production: Jenny Read

Executive Producers: Anthony Garetti

Senior Art Producer: Amy Salzman

Genres: In-camera effects, Comedy, Visual VFX, Action

Categories: Supermarkets, Retail and Restaurants

LBB Editorial, Tue, 08 Jan 2019 14:32:09 GMT