Fri, 23 Apr 2021 16:51:04 GMT
Photo credit: Carlos "Kaito" Araujo
Call of Duty’s free-to-play game Warzone launched a year ago with a thunderous response in culture. When friends could no longer meet in person, they met up in Warzone, and the community is bigger and more inclusive than ever. Now with squads re-connected, friend groups continue to come together to enjoy Warzone like never before.
In 2021, Warzone continues to have an enormous impact on pop culture, and this week kicks off a massive community celebration for players, as Warzone transforms to 1984. To celebrate the most ambitious free content offering in Call of Duty history and its diverse community of players, Activision and creative agency 72andSunny Los Angeles partnered with young visionary filmmaker Gibson Hazard to create its biggest, most ambitious film in years.
The campaign ‘Squad Up the World’ features celebrity friend groups squadding up from across culture, gaming and sports, showing that there’s friends and there’s Call of Duty friends. Every scene is a moment of COD camaraderie and triumph with a different surprise around every corner, blending three different filmic mediums (CG, gameplay and real world live action) through the epic camera transitions that made Gibson famous.
"Call of Duty is all about coming together with your friends and having fun. In only its first year, Warzone has been transformative to this iconic entertainment franchise and has quickly achieved a cultural phenomenon status. We have an amazing team who brings their creativity and passion every day to this brand, and the "Squad up the World" campaign is a result of their tireless effort. It reflects and rewards the community, which has embraced this game with an exciting film that spotlights our most influential fans and players. The launch of Season 3 is only the beginning of this journey that we're taking with our community. There is so much more to come," said Tyler Bahl, vice president and head of marketing, Call of Duty, Activision.
“Warzone lit the fuse in culture. This film is the explosion,” said Zach Hilder, group creative director, 72andSunny Los Angeles.
The film is live across celebrity and Call of Duty social channels and players are now able to jump into the highly-anticipated new Season Three content for Warzone and Call of Duty: Black Ops Cold War.
Follow along using the hashtag #LetsGo.
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Categories: Gaming, Sports and Leisure72andSunny LA, Fri, 23 Apr 2021 16:51:04 GMT