The TV advert will air for the first time simultaneously at 9.30pm on ITV1 (Grantchester) and on Channel 4 (8 Out Of 10 Cats Does Countdown).
Gary Oldman said: “I’m honoured to be part of the BA100 and to help British Airways celebrate their 100th birthday. It’s an incredible milestone for the Nation’s flag carrier.
Olivia Colman commented: “I fly with British Airways a lot, but this is the first time I’ve been on board with so many incredible British people and I got to drink tea all day!”
Anthony Joshua said: “It’s an honour to be asked to help British Airways celebrate such a huge anniversary. I feel privileged to have been involved in the BA 100 alongside people like Olivia Colman and Gary Oldman.”
Jules Chalkley, executive creative director at Ogilvy UK comments: “From a creative perspective British Airways is one of the crown jewels of British brands and is one that’s woven into the fabric of the UK. This has been a once in a lifetime opportunity to work alongside BA to help define the brand for the future and explore the idea of modern Britishness and what it means to the audience, not only on a local but global scale.
“We’ve created a platform that focuses on and puts people at the very heart of the idea. We want it to instil a feeling or pride and warmth in viewers that reinforces the very British values that have made the UK, and BA, what they are today.”
The campaign is the airline’s first major brand advertising campaign since 2012’s Don’t Fly, which encouraged Brits to stay at home and support Team GB and ParalympicsGB at the London Olympics in 2012.
Developed by WPP Team Horizon (comprised of teams from Ogilvy and Wavemaker), who worked closely with Talent Republic to identify the best of British talent. The ad campaign will premiere to British Airways’ Executive Club members from 11.30am on February 1st.
Throughout the afternoon the campaign will launch across social media, with a TV, broadcaster video-on-demand and cinema roadblock later that evening. This follows a ‘teaser’ phase launched on January 28, running across news websites, social media, national press and digital out-of-home seeding information about the #BA100 flight.
Across launch weekend, British Airways will own Twitter First View across a 24-period, and commence a heavyweight presence across TV, Broadcaster VOD and Cinema, as well as dual screening targeting across Social and Search.
Carolina Martinoli, Director of Brand and Customer Experience |
Hamish McVey, Head of Brands and Marketing |
Paul Rogers, Manager, Global Marketing and Communications |
Shivani Arora, Campaign Manager |
Amy Bath, Campaign Manager
WPP Team Horizon - comprised of teams from Ogilvy and Wavemaker
Jules Chalkley, Executive Creative Director Ogilvy
Martha Riley, Creative Director
Andy Forrest, Creative
Nicola Wood, Creative
Dave Towers, Head of Design
Jo Bacon, Client Lead IAG
Joshua Harris, Managing Partner
Kerry Capps, Client Director
Emily Ross, Account Manager
Danielle Sandler, Senior Producer
Chloe Brown, Assistant Producer
Sophie Rhys Evans, Agency Project Manager
Ryan Blank, Executive Creative Director
Gabbi Baker, Account Supervisor
Vicky Thompson, General Manager
James Wilde, Client Director
Rory Davis, Account Director
Emily Smith, AV Account Director
Joe Cinko, AV Account Manager
Raluca Pasarica, Performance Account Manager
Stav Physicos, Display Account Manager
Tom Tagholm, Director
Ben Gill, 1st Assistant Director
Fran Thompson, Producer @ Park Pictures
Production Company, Park Pictures
Tim Hardy, Editor @ Stitch
George Kyriacou, Grade Artist, MPC
Tom Harding, VFX Supervisor, MPC
Michael Eames, Animation Director, Framestore
Anne Batz, Talent Republic (Hero Talent)
Dan Neale, Music Supervisor, Native
Jo Skinner, Music Editor, Native
Parv Thind, Sound Designer, Wave