Real Plaza is the largest mall chain in Peru, with more than 20 malls nationwide. Today these are considerate as new public spaces in the city: here, families spend quality time.
That’s why the brand purpose is spreading happiness to all families, cultivating tolerance, understanding and freedom of choice.
Real Plaza's spot from Fahrenheit DDB is a Christmas story that builds on the brand territory and, in a season full of sales and discounts, seeks to connect with their audience through emotion.