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Family Moments Brought to Life in Macca's Latest Advert

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Titled Denise, the 60-second TVC shares everyday family moments and insights, celebrating the role Macca’s plays in the lives of Aussies
Family Moments Brought to Life in Macca's Latest Advert

McDonald’s Australia has launched the third TVC in its brand campaign via DDB Sydney.

In the TVC, McDonald’s introduces a loveable but mischievous little girl who is busy putting everything right, so there’s no reason to miss family time at Macca’s.

Says Jo Feeney, marketing director, McDonald’s Australia: “In this new spot, we’re shining a light on the love that Aussie families have for a trip to Macca’s. The appeal of a trip to Macca’s with the family is brought to life through the actions of one cheeky girl and familiar scenes of life at home. Denise is the latest TVC in our year-long brand campaign and continues the narrative that no matter who you are, where you are or what you do, Macca’s will be there for you and your family.”


Says David Joubert, creative partner, DDB Sydney: “I speak from experience when I say that anyone who has kids will relate with fondness and familiarity to this story. Especially the lengths that our young girl goes to to undo her mischevious acts. It’s an amusing new addition to our ongoing campaign, celebrating everyday Aussie life and the role we play in it.”

The previous two TV spots from McDonald’s brand campaign include Landmark, which launched in October, and Almost Home, in December 2019.

The campaign will appear nationwide across TV and online.

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Client: McDonald’s Australia

Chief Marketing Officer: Jenni Dill

Marketing Director: Jo Feeney

National Marketing Manager: Amanda Nakad


Creative Agency: DDB Sydney

Chief Creative Officer – DDB Australia: Ben Welsh

Chief Creative Officer – DDB Sydney: Tara Ford

Creative Partner: David Joubert

Creative Partner: Jade Manning

Creative Partner: Vincent Osmond

Lead Senior Producer: Tania Jeram

Managing Director: Priya Patel

Managing Partner: Lisa Hauptmann

Business Director: Nicole Drabsch

Chief Strategy Officer: Carl Ratcliff

Planning Partner: Anna Bollinger

Production Company: Scoundrel

Director: Tim Bullock

Executive Producer: Adrian Shapiro

Executive Producer: Yolande Dewey

DOP: Shelley Farthing Dawe

Editor: Adam Wills

Online: Soren Dyne

Sound Engineer: Abigail Sie, Song Zu

Music: Level Two Music, Melbourne

Media: OMD

Genres: People, Storytelling

Categories: Fast food, Retail and Restaurants

DDB Sydney, Mon, 03 Feb 2020 02:50:34 GMT