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Family Moments Brought to Life in Macca's Latest Advert



Titled Denise, the 60-second TVC shares everyday family moments and insights, celebrating the role Macca’s plays in the lives of Aussies

Family Moments Brought to Life in Macca's Latest Advert

McDonald’s Australia has launched the third TVC in its brand campaign via DDB Sydney.

In the TVC, McDonald’s introduces a loveable but mischievous little girl who is busy putting everything right, so there’s no reason to miss family time at Macca’s.

Says Jo Feeney, marketing director, McDonald’s Australia: “In this new spot, we’re shining a light on the love that Aussie families have for a trip to Macca’s. The appeal of a trip to Macca’s with the family is brought to life through the actions of one cheeky girl and familiar scenes of life at home. Denise is the latest TVC in our year-long brand campaign and continues the narrative that no matter who you are, where you are or what you do, Macca’s will be there for you and your family.”

Says David Joubert, creative partner, DDB Sydney: “I speak from experience when I say that anyone who has kids will relate with fondness and familiarity to this story. Especially the lengths that our young girl goes to to undo her mischevious acts. It’s an amusing new addition to our ongoing campaign, celebrating everyday Aussie life and the role we play in it.”

The previous two TV spots from McDonald’s brand campaign include Landmark, which launched in October, and Almost Home, in December 2019.

The campaign will appear nationwide across TV and online.


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Genres: People, Storytelling

Categories: Retail and Restaurants , Fast food

DDB Sydney, Mon, 03 Feb 2020 02:50:34 GMT