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'Families Reunited' in New Cadbury Series by VCCP

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‘Families Reunited’ will launch on YouTube and run across VOD, social and out-of-home, with the tagline ‘the little things that bring us together’

'Families Reunited' in New Cadbury Series by VCCP

Cadbury Heroes has today launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens.

Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with their children as they reach teenage years. They develop their own interests that separate them from their parents, who struggle to keep up with what their kids are into.

To rebuild the bond between parents and their teens, Cadbury encouraged parents to go that extra mile to reconnect and secretly put them on a crash course in their teens’ hobbies. All in the hope of giving them a shared interest to bond over.

Episode one ‘Biker Dad’, focuses on the story of a dad, who hasn’t been on a bike in 15 years, learning to ‘bike storm’ like his son. Episode two ‘Skater Mum’, which launches on 23rd October, focuses on a truck-driving mum learning to figure skate just like her eldest son. But do they pull it off?

The campaign encourages parents to embrace their teenagers’ interests, rather than reject them. As said by Heru, the biking dad: “it’s really important for me to reconnect with him over something that he enjoys, rather than something I enjoy.”

Aislinn Campbell, brand manager at Cadbury said: “Cadbury Heroes 20th anniversary felt like a wonderful opportunity to celebrate what makes this product so special. It brings together everyone’s favourite Cadbury brands in miniature form, meaning there is something for all the family. Cadbury Heroes has been part of shared family moments for two decades and creating our new original series, Families Reunited, allowed Heroes to play an active role in helping disconnected families build stronger bonds.”

Chris Birch and Jonny Parker, creative directors at VCCP added: “As our kids grow up, family time gets pressured with the busyness of life and teenagers becoming more independent. We wanted to bring this wonderful human story to life on a bigger canvas: the sadness over a broken bond, the lengths our parents go to in order to bond with their kids, and the surprise and excitement of the kids when they realise how much their mum or dad cares. Our show, Families Reunited, sees parents train up in their kids’ interest to reconnect with them. And that’s what Cadbury Heroes are, the little chocolates that can bring the family together."

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Agency: VCCP

ECD: Darren Bailes

Creative Directors: Chris Birch & Jonny Parker

Creatives: Adam Sears & Ben Evans

Senior Creative Producer: Romana Kit

Agency Producer: Carly Parris

Account Director: Alec Campbell

Account Manager: Florence Wong & Alice Egan

Senior Planner: Alana King

Production Company

Production Company: Curate Films

Director: David Symmons

Exec Producers: Madeline Sanderson & Dan Dickenson

Series Producer: Rob Clifford

Line Producers: Lucy Flynn & Jo Juson

Story Producer: Adelaide Lane

Shooting APs: Mike Ball, Andy Mason & Jonny Rhodes

Production Manager: Atariati Waretini

Production Assistant: Sophia Nagar

Production Secretary: Grace Hyde

Floor Manager: Ben Munday-Chanin

DOP: Paul Rudge

Camera Operators: Jade Carmen, Nick Galbusera, Mark Warmington, Hari Chandegra

Camera Assistants: Dan Deighton

Sound Recordists: Christian Wells, Oli Hopkins, Jonny Horne & Liam Nevit


Editor: Elena De Palma @ Whitehouse Post

Edit Producer: Alex Leigh

Post Production

Post Production: Splice Post

Post Production Producer: Ramit Anchal

Online: Tristan Lancey

Colourist: Adam Dolniak

Sound Design & Mix: Jack Lewis

Genres: Storytelling

Categories: Sweet, Food

VCCP, Mon, 07 Oct 2019 12:18:56 GMT