FAMILIA Welcomes New Faces

19/02/2020

FAMILIA

Production Company

London, UK

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19/02/2020

FAMILIA’s cutting-edge directorial talent expands by 11 with hires including Elle Ginter, Alexandre Moors, and Sonia Malfa

After months spent curating the perfect additions to its team, FAMILIA has welcomed 11 new directors to the fold, building upon the company’s pillars of fashion, sport, lifestyle, music, and youth culture.

The new faces join a growing roster of talent, strengthening the company across a range of key genres. Elle Ginter, who has been making waves with her sports campaigns for Nike and Adidas, bolsters FAMILIA’s selection of cutting-edge female talent alongside the appointment of Sonia Malfa and Stephanie Wang-Breal.

Loic Maes, Iain Crawford, and Oliver Knauer - who works across both photography and video - boost FAMILIA’s hair and beauty offering, whilst James Lovick’s extensive experience in food opens new avenues for the company’s existing lifestyle expertise.

Scott Cudmore and Alexandre Moors enhances FAMILIA’s music specialities, having worked with high profile names including Rihanna, Selena Gomez, Miley Cyrus, and Kendrick Lamar. Multidisciplinary visual artists Fausto Becatti and Maxime Quoilin, meanwhile, will support FAMILIA’s brand imagery and filmmaking capabilities.

Elle Ginter, Sonia Malfa, Stephanie Wang-Breal, Loic Maes, Iain Crawford, Oliver Knauer, Scott Cudmore, Alexandre Moors, Fausto Becatti, Maxime Quoilin.

Such new hires also elevate FAMILIA’s ability to provide a seamless end-to-end service for clients, with additions to the photography roster enhancing the department and providing support across entire campaigns rather than solely production.

Executive producer Toby Walsham comments: “I am so proud of how our roster has developed across the years, and these new hires are testament to how we’ve evolved as a company and what we can now offer. We began building our commercial arm three years ago, and now we’re signing such established talent. It’s a really exciting time for FAMILIA, and I can’t wait to see what 2020 has in store.”

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Hires, Wins & Business in association withLBB

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