FAMILIA Pioneers Evolutionary Step in Production with Launch of ‘Playbook’

Production company FAMILIA today releases its ‘Playbook’, showing how data has changed the way it creates.

FAMILIA’s ‘Playbook’ lays bare its winning method, using real examples to illustrate how data-driven insights have empowered its directors to produce stunning works of art that are also quantifiably effective. As creative agencies have noted, this marriage of data and creativity is a first for a production company, fulfilling FAMILIA’s mission of continuously pushing the boundaries of innovation. 

Toby Walsham, partner and managing director at FAMILIA, comments: “This data-driven approach is the next evolutionary step in the production process. Sure, we're still committed to creating visually stunning films and photos, but now we've also got our eyes on the bigger picture: delivering effectiveness for our clients. As our roster has come to realise, integrating data into the creative process doesn't stifle creativity - it just makes everything better.”

You can access the ‘Playbook’ for yourself here.