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False Flu & Sexy Nuns in JWT Australia's RAC Spots

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JWT Sydney & Perth team up with Photoplay for comedic campaign

False Flu & Sexy Nuns in JWT Australia's RAC Spots

JWT Perth, in collaboration with JWT Sydney, has launched a new TVC-based campaign for RAC Roadside Assistance reminding drivers that breakdowns can happen anywhere at any time, even under the most unlikely circumstances.

Launching this week, the two 30-second TVCs will run on free to air and pay TV.

JWT Sydney’s ECD Simon Langley said:  “The ‘What are the chances’ campaign aims to reinforce the message that breakdowns actually happen a lot more often than you may think, however RAC Roadside Assistance is always on hand to help." 


The tongue- in-cheek campaign introduces two supposedly unlikely scenarios;  You are dressed up as a nun, ready for a big night out with your hen mates, when you break down opposite a van full of real nuns.  The second spot showing a sickie-taking surfer who breaks down opposite his boss.

“What are the chances of these actually happening?” said Langley. “Actually, it could be pretty high, after all RAC Roadside Assistance rescues someone every  minute.”

The two 30-second spots were directed by Tom Noakes at Photoplay.



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Music

Music Production: Nylon

Post Production / VFX

Post Production Company: Frame, Set & Match

Client

Advertiser: RAC Road Assistance

Production Company

Director: Tom Noakes

Producer: Belinda Dean

Production Company: Photoplay

Creative Agency

Art Director: Patrick Allenby

Copywriter: Elliott White

Executive Creative Director: Simon Langley

Planner: Angela Morris, Celia Garforth

TV Producer: Paul Friedmann

Genres: Comedy

Categories: Services, Automotive

Wunderman Thompson APAC, Thu, 17 Jul 2014 10:19:19 GMT