Global hygiene company SCA has launched the next phase of its ‘Three Trees’ campaign for Velvet this week. The central TV spot, ‘Three Trees’ broke during the X Factor Results show on ITV on Sunday 2nd November 2014. 

The campaign, created by Velvet’s agency of record Fallon London, has been developed to further illuminate the brand’s promise that for every tree Velvet takes from the world, they plant three more in its place. 

The 30 second film, written and art directed by creative Chloe Grindle, and directed by James W Griffiths, is a celebration of the natural magnificence and beauty of trees, during which we see a cross section of generations enjoying and responding to the lush woodland environment around them. 

This latest phase in the brand’s communications has been developed to demonstrate how Velvet’s three tree promise allows consumers to do their bit without compromising on the luxurious softness that Velvet gives them and their family. 

Nicola Coronado, Marketing Director, Velvet said ‘We are thrilled with the new creative campaign delivered by Fallon. It brings to life Velvet’s unique proposition in an emotive, meaningful way which gives consumers another great reason to choose Velvet.’

Dave Dao, Creative Director, Fallon said ‘It’s the people behind Velvet that have made this brand so special. All we have done is bring that to life in the advertising.’