Mon, 18 May 2015 11:54:06 GMT
Cadbury, the nation’s favourite chocolate brand, launches today a national, integrated campaign to support the arrival of its latest new product: Cadbury Dairy Milk ‘Puddles’.
Cadbury Dairy Milk Puddles is the brand’s first ever tablet to contain a soft-centred filling and comes in two flavours; Smooth Mint and Smooth Hazelnut. Each tablet is made up of raised, puddle-shaped blocks, decorated with tiny ‘ripples’ with the smooth, liquid filling sealed inside. The new product has been developed to bring a light-hearted feeling to the category, and is completely unique in its design.
The central film, created by Fallon London and directed by duo Us, breaks tonight on ITV during Coronation Street. It tells the story of ‘Duckie’, a stuffed duck whose life is spent permanently strapped to the front of a huge lorry, driving around the UK. It is a far from easy life: tied to a grille, constantly subjected to terrible weather, in the slipstream of thousands of exhaust pipes and mud-splattered tyres.
The lorry parks up in pouring rain, and we see Duckie’s sodden head is bowed as he gazes into the puddle before him. But suddenly the sun emerges and a beautiful rainbow is reflected in front of him, just as Morecambe & Wise’s classic rendition of ‘Bring Me Sunshine’ bursts into the chorus.
Now happy and smiling, and back on the road, Duckie’s perception of his world, reflected in the puddles he drives past, is one of uplifting beauty and joy.
The integrated £4 million campaign is the next phase of Cadbury’s mission to free more joy in the world, with both its products and its communications.
Nick Bell, Executive Creative Director, Fallon, said ‘An unsuspecting British public are about to fall in love with a purple duck’.
Categories: Food, ConfectioneryAcademy Films, Mon, 18 May 2015 11:54:06 GMT