Fallon Creates The Brave Bones Club

Cheestrings, the Kerry Foods owned dairy snack brand has launched a new website ‘The Brave Bones Club’ http://cheestrings.co.uk/, developed to build confidence in children through active play.

 

The Brave Bones Club, created by Fallon London, is aimed at children and their parents, and is a place where ‘young daredevils come to play’.  It has been developed based on the ethos that the more adventurously kids play, the stronger and more confident they grow up.

 

Children can join the club with a view to meeting a range of challenges set, with badges to collect to demonstrate their bravery.  Kids simply have to follow the instructions on the site and describe their brave experience once they’ve completed each challenge – which they can undertake with their family and friends.  A certificate of bravery can be printed and displayed at home, or posted on Facebook.  Challenges include ‘Full Moon Camping’, ‘Bath Snorkelling’ and ‘Jump A Grown-Up’.

 

The new website also has lots of useful healthy eating tips for parents – including advice on what a healthy lunchbox looks like and the importance of Calcium and Vitamin D, which Cheestrings contains.

 

Lee Willett, Marketing Controller Dairy, Kerry Foods, said, “Active play contributes to strong bones and adventurous play is vital for mental and emotional development. The new Cheestrings Brave Bones Club is a club all kids can be a part of, centered around playing with courage, which is really exciting.”

 

Sam Hibbard & Dan Watts, Creative Directors, Fallon said, ‘At a time when kids are sitting down a little bit too much, its great that The Brave Bones Club will encourage them to get out and about in a cheese-based fun and adventurous way’.

 

Creative Credits – Cheestrings Brave Bones Website

 

 

Project – Brave Bones Club Website

Client – Cheestrings, Kerry Foods

Brief – The website was always designed to be a fun brand site to engage children as part of the wider Brave Bones Club creative platform. It was built to engage kids into the brand and inspire them to be a part of something that encourages bravery through active play.

Agency - Fallon London
Executive Creative Director - Santiago Lucero

Creative Directors – Sam Hibbard & Dan Watts

Creative Team - Sam McClusky, Becca Pottinger, Michael Micetich & James Harrop

Web Design – Adam Bright & Marios Diamantis
Digital Producers – Carolyn James & Katie Bradford

Web Build  – John Cowen, twentyeight