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Fallon Bumps & Bops for Loctite's Brilliantly Freaky Super Bowl Spot

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Tim & Eric wield their fanny-packs and shoot bizarre commercial for the glue brand

Fallon Bumps & Bops for Loctite's Brilliantly Freaky Super Bowl Spot

Super glue brand Loctite debuted its Super Bowl commercial yesterday, and boy has it gone down a treat.

Devised by creative agency Fallon & directed by Tim & Eric, the relatively unknown glue brand made its way to Super Bowl stardom with a group of bumping & bopping characters, all with Loctite fanny packs. Between some of the more serious Ads, Fallon lifted the spirits of viewers with the rather peculiar dance moves and a catchy tune.



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Client

Advertiser: Loctite

Production Company

Director: Tim & Eric

Creative Agency

Creative Agency: Fallon

Genres: Comedy

Categories: Home Appliances, Tools

lbbonline.com, Mon, 02 Feb 2015 15:51:08 GMT