Super glue brand Loctite debuted its Super Bowl commercial yesterday, and boy has it gone down a treat.

Devised by creative agency Fallon & directed by Tim & Eric, the relatively unknown glue brand made its way to Super Bowl stardom with a group of bumping & bopping characters, all with Loctite fanny packs. Between some of the more serious Ads, Fallon lifted the spirits of viewers with the rather peculiar dance moves and a catchy tune.