Brooklyn-based, full-service experience agency Fake Love recently hired Jamaal Stewart as their newest Senior Business Director. Fake Love creates multi-sensory, holistic branded experiences for their clients, driven by emergent new media, data and design. As Senior Business Director, Jamaal will guide Fake Love’s business and strategic goals, establishing the tone for each client team, while also acting as a mentor and adviser to their clients.
On the role, Jamaal is enthusiastic about his new professional home: “I’m extremely excited to join the Fake Love team. I am looking forward to using my strategic and creative ability to help extend our clients brands to the next level, as well as cultivating executions that connect consumers to amazing experiences.”
Before joining Fake Love, Jamaal served as Account Director at Momentum Worldwide, where he oversaw all cross-cultural sponsorship opportunities to integrate the Verizon brand and managed the Verizon brands partnership with the NBA League and teams. Prior to that, he was Associate Director for Commonground MGS, where he also lead the Verizon account, managing concept development and execution for experiential ideas that translated to the multicultural consumer. Additionally, Jamaal’s past work experience includes Essence Magazine, Masco Bath, Kraft Foods and Church & Dwight, Co., Inc.
Some of Fake Love’s projects range from chic and stylish (Hermes, Veuve Cliquot) to emotional and technology-driven (7UP, IBM and Kia), and entire brand launches (the world of Jagermeister). Their work is referred to as experiential marketing, event marketing, interactive design, and new media art, but they call it ‘Fake Love.’ The award-winning agency has created campaigns for clients including Google, IBM, MAC Cosmetics, Nike, Samsung, Levi's, and The New York Times.