Fake Love, the Brooklyn-based, full-service experience company, recently announced the new hire of Taylor Hight, as Senior Vice President of Client Services. Fake Love creates multi-sensory, holistic branded experiences for their clients, driven by emergent new media, data and design. They strategize, imagine and craft ambitious projects from front to back that are highly innovative and often scalable, for real life or virtual environments.
Hight comes from T3, having 15+ years of agency experience. Most recently, she served as VP Client Engagement, overseeing the Account Service discipline. In her past agency experience, she successfully oversaw multi-million dollar, Fortune 100 client relationships. She has experience in both B2C and B2B— retail, financial services, technology, hospitality, commercial real estate, cyber-security and agriculture.
Fake Love drives relentless internal innovation that translates to global marketing efforts ranging from chic and stylish (Hermes, Veuve Cliquot), to emotional and technology-driven (7UP, IBM and Kia) and entire brand launches (the world of Jagermeister). Most recently, they partnered with parent company, The New York Times and BMW to produce an immersive augmented reality (AR) experience on the David Bowie’s Visual Legacy project (BMW is an official sponsor of ‘David Bowie is’—the first AR experience from an advertiser to live inside the NYT app for Android.