Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Fairy Non-Bio Appeals to All Ages with Latest Campaign from Leo Burnett London

Creative 613 Add to collection

Ad directed by Tantrum's Amanda Blue features rendition of 'Head, Shoulders, Knees and Toes'

Fairy Non-Bio Appeals to All Ages with Latest Campaign from Leo Burnett London

Fairy Non-Bio is broadening its reach to appeal to anyone with sensitive skin in a new campaign created by Leo Burnett London through the consolidated PG One team. 

Set to the nursery rhyme ‘Head, Shoulders, Knees and Toes’, the TV commercial features babies, younger children and adults of a range of different ages. 

The campaign, which breaks on TV on August 1st, will run on TV and online nationally for six months. 

Lindsay Schmauss, Associate Brand Director at Procter & Gamble, says: “We are excited to go on-air with communication that speaks from the heart of Fairy equity about this well-loved brand, voted #1 detergent for sensitive skin by UK consumers.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Sound Design: Tom Heddy (WAVE)

Post Production / VFX

Post Production Company: Rushes

Production Company

Director: Amanda Blue

Producer: Will Waters

Production Company: Tantrum

Media Agency

Media Agency: Starcom


Editor: Nik Hindson (Assembly Rooms)

Creative Agency

Art Director: Ed Tillbrook

Copywriter: Richard Ince

Creative Agency: Leo Burnett London

Designer: Dan Forde

Photographer: Ian Murray

Producer: Katie Spong

Genres: Music performance, People

Categories: Home, Cleaning Products

Leo Burnett London, Tue, 01 Aug 2017 12:36:51 GMT