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Fahrenheit DDB Introduces AI ‘E-Nterpreters’ to Help Deaf Gamers for Beer Brand Pilsen Callao
11/04/2022
Group745
Advertising Agency
Lima, Peru
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Agency develops AI bots trained to translate real-time conversations into gamer sign language
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For over 60 years, there have been plenty of solutions for the hearing impaired. However, in the video game industry there are few ideas that include deaf gamers in online experiences.  

Deaf gamers may talk via chat, but they can't hear, leaving more than 300 million deaf gamers in the world unable to communicate.  

In Peru, Pilsen Callao - the beer of friendship - developed The E-nterpreters. AI bots trained to translate real-time conversations into gamer sign language.

The project from Fahrenheit DDB took more than 10 months of development to create an algorithm capable of identifying the voice of every player, divide it by channels and integrate it into a visual response. 

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