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Facebook App Lets You Support 'Information Heroes' This World Press Freedom Day

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BETC Paris-created app for Reporters Without Borders pays tribute with profile picture changes

Facebook App Lets You Support 'Information Heroes' This World Press Freedom Day

Tomorrow, May 3rd, World Press Freedom Day, Reporters Without Borders (RWB) will publish for the first time ever, a list of profiles of "100 Information Heroes" gifted with exemplary courage. These "100 Heroes", through their work and activism, help to promote freedom of information.

In order to support these "Information Heroes" and to showcase their courage, BETC Paris has developed a Facebook application wherein anyone who wishes to support the cause can change their profile picture in order to pay tribute to one of these 100 heroes.

Pledge your support here.


Credits


BRAND: REPORTERS WITHOUT BORDERS 

BRAND MANAGEMENT: CHRISTOPHE DELOIRE, PERRINE DAUBAS, ANNE-CHARLOTTE CHERON 


AGENCY: BETC 

AGENCY MANAGEMENT: CATHERINE EMPRIN, GUILLAUME ESPINET, LUDOVIC MAO 

EXECUTIVE CREATIVE DIRECTOR: FLORENCE BELLISSON 

ARTISTIC DIRECTORS: JEAN-MICHEL ALIROL, PIERRE ORIZET 

COPYWRITER: DOMINIQUE MARCHAND 

DEVELOPMENT: FREDERIC PANNETIER 


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Categories: Associations, Corporate, Social and PSAs

BETC Paris, Fri, 02 May 2014 14:12:55 GMT