Fri, 02 May 2014 14:12:55 GMT
Tomorrow, May 3rd, World Press Freedom Day, Reporters Without Borders (RWB) will publish for the first time ever, a list of profiles of "100 Information Heroes" gifted with exemplary courage. These "100 Heroes", through their work and activism, help to promote freedom of information.
In order to support these "Information Heroes" and to showcase their courage, BETC Paris has developed a Facebook application wherein anyone who wishes to support the cause can change their profile picture in order to pay tribute to one of these 100 heroes.
BRAND: REPORTERS WITHOUT BORDERS
BRAND MANAGEMENT: CHRISTOPHE DELOIRE, PERRINE DAUBAS, ANNE-CHARLOTTE CHERON
AGENCY MANAGEMENT: CATHERINE EMPRIN, GUILLAUME ESPINET, LUDOVIC MAO
EXECUTIVE CREATIVE DIRECTOR: FLORENCE BELLISSON
ARTISTIC DIRECTORS: JEAN-MICHEL ALIROL, PIERRE ORIZET
COPYWRITER: DOMINIQUE MARCHAND
DEVELOPMENT: FREDERIC PANNETIER
Categories: Associations, Corporate, Social and PSAsBETC Paris, Fri, 02 May 2014 14:12:55 GMT